HMCo linen is prewashed and softened to achieve a natural aged patina. Colour within any one article can be muted in places as a result. This is not a fault in our linen. It is done with intention to achieve our relaxed, aged style.
Pending on availability, the European flax used to spin our yarns can vary from the grower. This can at times affect the dye lot within our yarns. Dye lot variation is common in processing natural fibres. Whilst we do our utmost to avoid this there can at times be slight variances to any colour within the HMCo range. We have offered some additional descriptions of our linen palette that may assist when selecting a colour. 

Our blanket collection is woven from a blend of cotton and linen. As a result, these products go through a different dyeing process to our 100% linen products. Slight variations in colour will be apparent between our pure linen and blended products.

If you require additional help with your selection or would like to request colour swatches please contact us at customer-service@halemercantileco.com

Alba: a light stone likened to washed river pebble

Argent: a soft silvery sage reminiscent of the lovable Lamb’s-ear perennial

Armee: reminiscent of lush remote pastures, likened to a deep Khaki

Ayrton: a classic antique white

Ayrton Optic: a stark white

Azzura: a cool, mid-toned coastal blue melange

Bateau: a deep navy melange with a subtle teal undertone

Bere: a wonderfully inviting warm chocolate brown

Brun: a beautifully rich toffee tone, blended with our signature Sable hue to create a subtle melange

Carmel: our version of a sun-bleached caramel tone

Cep: a warm and neutral classic taupe

Dula: subtle, muted lavender tone

Elk: a light and cool mid brown

Fog: a pale grey with a subtle blue undertone

Floss: the palest earthy pink, reminiscent of fairy floss

Fonda: a deep sea blue

Fysk: a combination of Sable and a natural linen colour make an earthy wheat shade

Gris: a cool, soft light grey

Kali: a sandy grey mélange with a warm undertone. 

Maiz: a muted, washed out gold 

Mare:  an oceanic hue that fills the space between green and blue

Moro: a softened, muted mulberry

Nox: black and our Sable colours are combined to create a muted black melange

Oro: a soft and muted saffron

Petra: not a white or cream, rather a very pale stone. The perfect hue when one does not want to fuss over keeping whites white

Porto: burnt orange and Sable are combined for a softer version of tangerine

Quill: intense pink current, yet muted and earthy

Rosa: a dense clay pink, earthy and warm

Rok: a mid-grey mélange mixed with Tempest, our classic charcoal, & blended with a touch of Sable

Roy: a washed, dusty cornflower blue

Russo: a rich, yet earthy rust tone 

Sable: a warm, light sandy colour

Silva: a deep emerald green from farway forrest

Tempest: a cool grey, classic mid-toned charcoal