New England Style

This Adelaide-based architectural design studio has an innate ability to honour classical architectural styles while imbuing a fresh, modern sensibility to every project. We visit three of Williams Burton Leopardi’s inspiring transformations that highlight this thoughtful balance of old and new and are delighted that each of these homes features our pure linen bedding, complementing authentic, elevated spaces that are Williams Burton Leopardi’s trademark.        Steeped in history, the elegant Kingswood Residence in Adelaide’s inner east favours warm, neutral hues, exuding an air of understated luxury. Starting as a dark and highly ornate home, a contemporary transformation has seen it become a welcoming, light-filled space that retains its traditional charm. In the serene and tonal bedroom, our Flocca Linen Duvet Cover in Petra and pillowcases in Kali and Petra provide a calming, neutral palette, while our Flocca Linen Flat Sheet in Brun adds a layer of rich warmth.       Featuring: Flocca Linen Duvet in Petra, Flocca Linen Flat Sheet in Brun and Flocca Linen Pillowcases in Petra and Kali.   The generous yet graceful Unley Park residence in Adelaide's south was originally built in 1937, combining Art Deco and Art Nouveau styling. After undergoing a sympathetic refresh, the home now offers a feeling of intimacy and connection, with warm, rich tones and antique furnishings taking on a light, contemporary aesthetic through the reimagined building design. Our sumptuous pure linen bedding in Kali, Brun and Nox complement the home’s artful, considered spaces, imbuing a sense of handcrafted beauty that can be found throughout.      Featuring: Flocca Linen Duvet in Kali, Flocca Linen Flat Sheet in Brun and Basix Linen Pillowcases in Nox and Kali.   In North Adelaide, the grand Stanley Residence exudes luxurious simplicity. The expansive, three-storey building’s existing classical-inspired design has been elevated to an inviting home of refined elegance that welcomes family life, with sophisticated finishes tempered by warm accents that whisper understated elegance and simple pleasures. Our pure linen bedding in our signature pale stone hue Petra brings timeless style and texture to the bedroom, where marble surfaces and luxurious touches add interest to a light, pared-back palette.      Featuring: Flocca Linen Duvet in Petra and Flocca Linen Pillowcases in Petra. Complete the look with a Flocca Linen Short Bedhead in Floss. For more information on Williams Burton Leopardi, visit Williams Burton Leopardi.

We have long admired the work of interior designer Georgina Jeffries, whose portfolio exudes timeless elegance and functional beauty. Based in coastal Victoria, Georgina has an innate ability to balance colour and texture harmoniously, eschewing trends in favour of enduring style.     With this emphasis on craftsmanship and designing rich, tactile and nurturing spaces, we are delighted that Georgina has chosen to feature pieces from our pure linen range in a number of her projects, with our signature muted hues and sumptuous textural appeal complementing the designer’s thoughtfully curated interiors.     Throughout the elegant and stately Brae House, a 1920s Toorak residence, Georgina has achieved a feeling of contemporary calm through her expert use of light and colour, with a palette of muted, moody blues creating cohesion from one room to the next. In the bedroom, our Flocca Linen Duvet Cover and pillowcases in Roy, a dusty cornflower hue, are layered over sheets and pillowcases in our mid-grey tone Tempest for beautiful tactile appeal, evoking classic charm and modern sensibilities.     Featuring: Flocca Linen Duvet in Roy, Sheets in Tempest and Flocca Linen Pillowcases in Roy and Tempest. Ocean House, located on Victoria’s Surf Coast, is imbued with similar soothing qualities through Georgina’s use of understated tones and natural materials, reflecting the serenity of its surrounding landscape. Accents of eucalyptus, silvery light and a briny seascape are reflected in the washed-out palette, with our Flocca Linen Duvet Cover in our classic taupe hue Cep, paired with pillowcases in Petra and Brun, blending seamlessly into the home’s evocative, nature-inspired aesthetic.    Featuring: Flocca Linen Duvet cover in Cep and Flocca Linen Pillowcases in Petra and Brun. In Melbourne’s east, Georgina’s Park House project marries heritage and contemporary elements, with refreshing use of colour and tactility throughout the Edwardian home. Set amid lush gardens, the interior features greens, blues and pinks along with high quality finishes to create spaces that are both moody and playful. In the bedroom, the rich, boxed pattern of our Flocca Linen Blanket in Roy adds sumptuous texture to a cool, blue palette that is gently warmed by timber parquetry and rust-hued accents.    Featuring: Flocca Linen Blanket in Roy.   For more information on Georgina Jeffries, visit Georgina Jeffries.   

Ancient and innate used for centuries in architecture, marble undoubtedly represents a token of wealth and grandeur. Cut and honed, it is still regarded as a very desirable material in modern design. This age, with modern export capacities, the options of unique colours and veins from all over the world are at our finger tips, allowing global designers to push the boundaries on traditional marble uses and styles past just bathrooms and kitchens. Even so, while this amazing material is durable, multipurpose and creates exceptional visions of work, the negatives are that it can have a cold, hard and sometimes ridged aesthetic. Without complementary partner finishes and styling, it can lack warmth in a residential setting.   To outweigh the negatives, designers source warm and reflective lighting and an engrossing elements of texture such as European linen.    European linen has been handcrafted through the ages offering an unsurpassed relaxed textural appeal. We feature to you, the perfect juxtaposition between both elements. Our revered Australian design firms are showcasing the the opportunity to soften a space with pure linen bath waffle whilst maintaining the integrity of the room.   Pure linen is not only a style to covet, it is also a respectful nod to one of the oldest architectural materials by being an ancient material itself; with production technique hardly altered for hundreds of years. Enhance your bathroom with our pure waffle bath towels, available in four sizes and a range of muted, earthy and luxurious tones.   Photo credit: Flack Studios (Image 1 and 4)The Local Project (Image 2)Est Living (Image 3)

We are pleased to release the final hue to our 2020 palette additions as we welcome Petra. Not a white nor a cream, Petra summons the delicate detail of a very pale stone. Petra makes its debut as a core colour way within our collection. The perfect hue when one does not want to fuss over keeping whites white.Petra is designed to create a soothing and grounded aesthetic. Partner it with our colour ways of Ayrton and Sable to imbue a sense of cool and calm. Alternatively bring to life a contemporary palette by combining with our new tones Rok and Kali. To elevate your interior bedroom style, incorporate timber finishes and whitewash walls. There are many different shades of white, and establishing a monochromatic or neutral interior style is not always easy. We recommend doing your research, trawl Pinterest for styling ideas and your favourite interiors magazine, such as Real Living for global trends. Petra - now available within our pure linen bedding, living accessories and table linen collection. Book your complementary design consultation with us. We will provide colour selection and styling advice for any space of the home.

The autumn shift ushers us into a season brimming with nature, melancholy and a calmness we’ve been craving. Whilst the temperature may begin to drop, we may find warmth and solace in the simplicity of natural, trans-seasonal fibres and quality craftsmanship in the pieces that we adorn our home with. This year we will relish in the composure of natural hues of grey, white, blonde and sage. Whilst subtle to show, they are rich in their application, a juxtaposition of stillness and depth.     Interiors trends sees provincial back in, but not in a traditional sense. Think paired back – a rural adaptation of classic design using hardy, textural and rustic materials and earthy colours. Venetian plaster, French wash, striped back floorboards and stone are complemented by natural fibres of linen and wool.     Furthermore, a strong emphasis on artesian craftsmanship. On trend and here to stay is the importance of slow movement. This translates to investment pieces purchased with intent. Quality design and sustainable workmanship is a non negotiable.     Create your autumn style with our pure linen palette of Sable, Nox, Cep, Argent, Tempest and Ayrton across Linen Bedding and Linen Accessories.     Perfect for the seasonIntroduce our favourite layering pieces from our collection: Alpaca Linen Throw - TempestCrush Pure Linen Throw - ArmeeFlocca Linen Cotton Blend Blanket - AyrtonCrush Merino Wool Blanket – Nox Photo Credit:Elle Decoration - Honfleur, Normandy. Photography Gaelle le BoulicatVogue Living - Axel VervoortEst Living - Audo residence Copenhagen by Norm Architects

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens.This week we find ourselves again in a playground for the humble…as well as the rich and famous; Byron Bay. Somewhere in the middle of the contrast we have been caught in the luxurious charm of a quintessential Australian beach side guest house, 28 Degrees.   This family run guest house oozes a bare foot repose, with its classic timber panelling, and lush tropical gardens. No comfort has been spared in this fresh white walled wonderland of luxury accommodation. Boasting a somewhat understated approach to styling, yet uncompromised attention provided to the details of each room.     Known for its eco-conscious attitude, there are considerations such as low toxic paints, recycled timber floorboards, cleverly positioned windows for air circulation and the family even donate unused toiletries and food to local charities.     Rooms within the guest house are adorned with Hale Mercantile Co. pure European linen in playful yet romantic tones of Floss and Fog. Each bed framed by our versatile Flocca linen slip bedhead, the Flocca edging is a delicate contribution to the simple luxury of each room.     You won’t find tightly tucked sheets and piles of cushions to navigate. On the contrary, scrumptious relaxed layers of breathable linen and the comfort of the generous Flocca body cushion is enough to dial down to the beach excitement and turn your attention to a good book. The inclusion of the Kristine range of bed linen adds just the right balance between beach house and a hint of old world romance. Our Pastel hues of Floss, Fog and Sable are grounded with darker hues in Tempest and Nox encapsulating the tranquility associated with the beautiful accommodation and the town it is situated in.          

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens. This week we nestle into The Repose, a historic cottage escape the rural NSW town of Dubbo by Saddler and Co's Jemima Alridge. Originally a humble worker’s cottage built in 1904, Jemima sought to weave elements of modern style side by side with heritage inspiration in the meticulous renovation. The result is a thoughtful space that exudes quintessential Australian charm and invites a sense of connection and a place to rest your senses.     With a nod to the European heritage that shapes the country, the original features of the cottage have been preserved and complemented with the renovation. The high timber ceilings and original timber flooring have been rejuvenated with a simple white lime finish. Artisan elements such as handcrafted tiles, antiques and brass and the inclusion of pure European bed linen and accessories have shaped a space that welcomes connection, rest and comfort.     Subtle links of the past and the environment intertwine through each room. Hale Mercantile Co. linen features in a palette of Russo, Moro and Sable to draw reference to the dusty plains and red soils of the area.     The inclusion of the Kristine range of bed linen encapsulates the essence of the building and it's location - rustic, romantic and a place with the heart of the Australian hospitality.     Thank you to Jemima Aldridge, for bookings please visit The ReposePhoto credit: Abbie Melle 

Style Sirens – The Range, Byron Bay We are always delighted and intrigued by the beautiful spaces that our purelinen collection goes to feature in. So much so that we have decided tobring you style and inspiration from those that we consider to be ourStyle Sirens.This week we are welcomed into ‘The Range’, a sprawling property ofTom and Emma Lane nestled into the picturesque Bryon Bay hinterland.   The family’s consideration of sustainability and the environment ishonoured throughout the expansive home, in both architecture and design.With a strong influence of European finishing and styling, you would beforgiven to think that you had been transported to a farm house in the Mediterranean.    The Range sits on 120 acres and located at a vantage point to the rollinghillside and beyond to the sea. The principles of appreciating the outsideenvironment is evident in the raw and organic fittings, including originaltimber beams, muted terracotta tiles and a natural palette in pure linen bedding.     Merging the exterior environment with interior finishes is a style werevere at Hale Mercantile Co. Emulating the rolling, dusty countryside,selecting pure linen bedding in warmer tones of Brun (Toffee melange),Carmel (sun bleached caramel) and Cep (Mushroom) have beenutilised to great effect. Rosa has been subtly selected to complement the clay,pink tones of terracotta. Styling has been purposely left unfussed,relaxed and understated.   The Lane’s underpin a strong ethos and commitment to giving back tothe environment and community. They own three properties in the region,including The Farm, - a working farm with a collection of micro-businesses,each share the same ethos with traditional and sustainable practices.However, their work in the sustainability space is not limited to theseproperties, with the recent completion of The Beach House East Coast,an event space for retreats and conscious conferencing - proceedsfrom this venue benefit their environmental trust. Thank you to Emma LanePhoto credit: Alicia Taylor

The dining table in any home is a place of communication and connection which we believe should exude a true sense of ‘home’. Whether a time for celebration, entertaining during the festive season, or simply when the family takes a moment to come together at the end of a day, take the opportunity to create your own sense of style in the focal point of your home. As the weather warms up and the yard comes alive to the tune of chirping birds, embrace the change and open your doors to friends and family. Of course, don’t forget to enjoy what culinary delights the change of season will bring! Our entertaining table style is considered sophistication, enhanced with a nod to the pinks hues and tones that has been featuring heavily on the European summer tables.     Pure European Linen – it goes without saying, the functional and style staple of your table is the quality, pure linen tablecloths, runners and napkins. Be playful with hues of soft blush, paired with intensified pinks. Our choice of the season is our Rosa and Moro, complemented by accent colours of rich blue and greens, such as Armee or Fonda.       A touch of imperfection – the iconic handmade ceramic collection of Astier de Villatte will bring the perfectly-imperfect to your table. Centuries of artisans handiwork in each captivating ceramic piece. A must have indulgence.     Mismatched vessels – composition is the trick to incorporating different shapes and textures. Consider ripple vases or glasses paired with earthy stoneware or ceramics.       Coffee table books for the dining table – the magic of inspired food photography in the joy of a hardback recipe book, gracing your table. Cookbooks have transformed into artwork for your table.   Understated greenery – the finishing touches are the most accessible, located in your garden (or neighbour’s)! Forage for Eucalyptus branches, sheoak or pine foliage to delicately fill your table vase.

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens. This week we have our eye on L’Atelier, a light filled character apartment located in Daylesford, on the foothills of the Great Dividing Range.     Referencing Parisian style where vintage treasures are complemented with modern pieces, L'Atelier also honours the old world, country heritage that is the popular weekend getaway of Daylesford. Located only an hour and a half out of Melbourne, but with the vibe of worlds away, Daylesford has long been known as a place of escape and rejuvenation, as well as its healing properties with its famous mineral waters. L’Atelier is laden with charm and style, with the tasteful detail of the 1940’s style kitchen and heritage architectural features, the space has been thoughtfully considered for the needs of the guests. White walls and dark furniture is complemented and softened with the use of light timber, while sisal carpet gives warmth and insulation while maintaining the vintage aesthetic.     Each room has been considerately styled with vintage prints and artwork, delicate lighting and completed with the texture and tone only achieved with Hale Mercantile Co. pure linen bedding and linen accessories.     An emphasis has been placed on pure linen layering, by loosely overlapping and additions of mixed and matched linen cushions and pillows. The addition of our bold stripe line pillowcases is a nod to the old world, while the boldness of Russo adds a rich buzz that is often associated with the historic town.     L’Atelier would not be complete without the assistance of Bell Hemming-Bright on re-styling the property. Image credit, and captured perfectly by Danny Wooton Photography.   The property can be booked through AirBnB or contact directly on 0408589520. 

Indulging in colour when styling or renovating need not be intimidating. Layering complementary or contrasting hues can completely transform the atmosphere of a room and by selecting the right tones, it can do more than create a beautiful aesthetic, it can also influence your emotion and character. We are delighted to be featured in the new Smooth Impasto campaign by Porter’s Paints, which focuses on the transformative qualities of colour in interior styling. The brand has recently released an exquisite selection of rich colours in their range, which ‘drive to create spaces that reflect our individuality and personal expression,' says Porter’s Paints. With sumptuous colours ranging from ‘a rich Grenache tone to a verdant green, terracotta, burnished red’, we love the natural and textural finish that is only achieved with a quality paint such as Porter’s Paints.     Sharing like views of texture and sophistication and a nonpareil palette, our pure linen bedding features timelessly, incorporating the lush greens of Armee throughout our pure linen bedding with the romantic touch of Rosa. Styled to perfection by the talented Heather Nette King and shot flawlessly by Mike Baker. Porter’s Paints and Hale Mercantile Co., a partnership like no other! For more tips on how to combine the perfect colour ways by Hale Mercantile Co., view our ‘Shop our Style’ page for endless inspiration.

A quaint historic post office, transformed into a beautiful and modern abode without losing any of the original period charm. Located in the quiet seaside town of Port Fairy and originally constructed in 1881, this stunning Bluestone building is the perfect example of how beautiful historical architecture can be recontextualised to work within a modern society. Stepping inside this impeccably styled space, it’s no surprise to find it’s home to Hale Mercantile Co.’s very own Sharon Patsiotis.     The unique period architectural details such as detailed doorframe panels and tall archways are complimented by the eclectic mix of antique decorative pieces, art, taxidermy, and of course Hale Mercantile linen bedding, accessories and furniture.       This beautiful home was recently featured in the June/July issue of Elle magazine, where Sharon provides a personal insight into her inspiration for the space, and the significance the coastal area has for her and her family.     Her own unique style and penchant for antiques works seamlessly throughout the space, as she explains ‘Today’s families are drawn to open-plan living, but I’ve always loved the charm of a small space for showcasing decorative pieces that don’t work in large living areas’     Photography by Shannon Mcgrath